">

RAB Research Archive

Reaching black women across media platforms



For marketers seeking to reach African-American women, integrated campaigns — inclusive of not only traditional platforms such as television and radio but also digital and social — is paramount. With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2017/reaching-black-women-across-media-platforms.html

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close