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RAB Research Archive

Supermarkets challenged by millennials, Aldi



Although supermarkets earn the highest ratings in quality and variety, Aldi has a considerable lead in value for the money and a slight edge in the checkout experience, according to the Retail Feedback Group’s "2017 U.S. Supermarket Experience Study."

Source: Progressive Grocer



View or Download: https://progressivegrocer.com/supermarkets-challenged-millennials-aldi

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