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RAB Research Archive

It all comes down to discipline



In my experience studying scores of both mediocre and successful sales people, I have discovered that the most reliable key to enduring success is discipline.

  • Discipline to provide just a little bit better service than your competitors offer or your clients expect.
  • Discipline to make one more call, attend one more networking event or block an extra hour in your calendar every day to do business development.
  • Discipline to document the objections you receive and create responses to deal with them consistently and effectively.
  • And discipline to practice your sales presentation one more time, every time you head out the door to meet a prospect or close a deal.
Discipline is the one sure way by which poverty may be converted into riches, failure into success -- and short-term success into a winning track record that will last throughout your entire career.

Source: Sales consultant Colleen Francis





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