RAB Research Archive

What makes teen shoppers brand-loyal



Teens don’t necessarily have the same spending habits as older cohorts. For one, many don’t even have a job. But marketers still need to pay attention to this group — and here’s why.

Source: eMarketer Retail



View or Download: https://retail.emarketer.com/article/what-makes-teen-shoppers-brand-loyal/5a4ea3a5ebd400079cecd0be?ecid=NL1001

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