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RAB Research Archive

General Motors remains tops in loyalty



General Motors is once again the top automaker when it comes to loyalty, according to IHS Markit. Now in its 22nd year, the IHS Markit Loyalty Awards honor winners in more than 30 categories including GM for the top award, Overall Loyalty to Manufacturer, with a loyalty rate of 69.1 percent and Ford brand for Overall Loyalty to Make with a loyalty rate of 63.4 percent.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/313060/general-motors-remains-tops-in-loyalty.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=107091&hashid=DoBdhMAxHU_l4qedEXR1hn8vSBw

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