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RAB Research Archive

Report: Store experience and brand loyalty overtaking price



A new retail model is developing, according to a consumer survey from ForeSee, a firm that measures the customer experience. The poll of over 40,000 shoppers found that consumer preference for a particular retailer is a key factor in where people decide to shop.

Source: Home Textiles Today



View or Download: http://www.hometextilestoday.com/article/549767-report-store-experience-and-brand-loyalty-overtaking-price/

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