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RAB Research Archive

Big year for the big game: Consumers to spend $15.3B on 2018 Super Bowl



American adults are expected to spend an average $81.17 for a total of $15.3 billion as an estimated 188.5 million people watch the New England Patriots take on the Philadelphia Eagles in the Super Bowl next month, according to the annual survey released recently by National Retail Federation and Prosper Insights & Analytics.

Source: National Retail Federation



View or Download: https://nrf.com/media/press-releases/big-year-the-big-game-consumers-spend-153-billion-2018-super-bowl

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