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RAB Research Archive

Generation Z: The future of banking



Many financial institutions blew it with millennials. They simply waited too long to go after them. Granted, teenagers aren't typically a profitable segment, so they are easily dismissed. But millennial adults are profitable now ... and possibly banking with a competitor down the street.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/70024/generation-z-banking-marketing-strategy/

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