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RAB Research Archive

Courting the quitters



Convenience stores have always excelled at giving the people what they want — even, at times, counterintuitively. Long a bastion of cigarette sales, c-stores are courting another kind of consumer: The quitter. Rather than lament the loss of a lucrative basket ring, retailers are seeking to go along with smokers on giving up a habit by helping them replace one product with another.

Source: CSP Daily News



View or Download: http://www.cspdailynews.com/print/csp-magazine/article/courting-quitters

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