RAB Research Archive

They're less adventurous, but Gen Xers top millennial and boomer wine spending



Last year, Wine Access released results from a 10-year data search to better understand the U.S. wine market which the company claimed comprised of wine consumers that are “adventurous, curious and authentic.”

Source: Forbes



View or Download: https://www.forbes.com/sites/thomaspellechia/2018/02/01/theyre-less-adventurous-but-gen-xers-top-millennial-and-boomer-wine-spending/#3a7598311ef8

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