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RAB Research Archive

NPD: More apparel consumers going online for 1 of apparel's hottest categories



When it comes to buying outerwear, more shoppers are going online. According to The NPD Group’s Checkout, a receipt mining service, 29 percent of total online apparel buyers purchased outerwear online in the 12 months ending November 2017, up two percentage points over the previous year. The average consumer is spending $178 when buying outerwear online, a 3 percent increase in spending over the prior year.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/npd-apparel-consumers-going-online-one-apparels-hottest-categories/

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