RAB Research Archive

Automakers exploring alternatives to conventional car-buying process



More than 17 million Americans drove off dealer lots with new vehicles last year, and the vast majority of them purchased their new cars, trucks and crossovers the same way motorists have for the past century. There are alternatives, like leasing, but automakers are exploring even more radical options, some borrowed from the emerging world of online retailing. Ford, for one, said this week it is looking for ways to grow the subscription service, Canvas, that it launched a year ago.

Source: The Detroit Bureau



View or Download: http://www.thedetroitbureau.com/2018/02/automakers-exploring-alternatives-to-conventional-car-buying-process/

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