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RAB Research Archive

Shopping is going mobile, in-store and out



In a survey last year, 71.6 percent of consumers said they shop via mobile smartphone at home, while traveling or during their spare time and 60.1 percent said they used their smartphones in brick-and-mortar stores, according to iVend Retail’s 2018 Global Path to Purchase survey.

Source: Retail Dive



View or Download: https://www.retaildive.com/news/shopping-is-going-mobile-in-store-and-out/518876/

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