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RAB Research Archive

4 design-driven trends sweeping the adult beverage category



Competition among adult beverage brands has reached a fever pitch as more new entrants pour in, even as category growth slows. In the beer category alone, manufacturers launched 1,400 new offerings last year — and for good reason.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2018/four-design-driven-trends-sweeping-the-adult-beverage-category.html

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