RAB Research Archive

Private label isn't what it used to be



Private label isn’t what it used to be. Grocers are no longer filling the gaps in their shelves with generic products, they’re making way for exclusive private label brands. Shoppers are going out of their way to pick up an exclusive private label product that can only be found in a specific store.

Source: Progressive Grocer



View or Download: https://progressivegrocer.com/private-label-isnt-what-it-used-be

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