RAB Research Archive

Hotels experiment with pop-ups to attract new audiences



Given that luxury is all about rarity, it’s no wonder that pop-ups of all sorts are creeping into the high-end arena. In the world of hospitality, basic pop-up accommodations have been springing up at festivals like Coachella for awhile.

Source: Skift



View or Download: https://skift.com/2018/05/15/hotels-experiment-with-pop-ups-to-attract-new-audiences/

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