RAB Research Archive

When it comes to alcohol sales, happy hour is big business



As bars and restaurants navigate the slowing growth of alcoholic beverage sales, many are exploring ways to keep customers engaged and coming back. But given the long operating hours of many establishments, however, operators need to know what time periods generate the most business as they plan their engagement strategies, whether it be through karaoke, live entertainment, dart-throwing contests or even more elaborate offerings.

Source: Nielsen



View or Download: http://www.nielsen.com/us/en/insights/news/2018/when-it-comes-to-alcohol-sales-happy-hour-is-big-business.html

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