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RAB Research Archive

Why consumers eat out: Dissecting the value equation



Value plays a major role in dining decisions, in part because getting good value is often how consumers justify eating out. While the idea of value is subjective, consumers commonly define good value at restaurants in terms of getting a fair price for generous portions of great-tasting, quality food.

Source: Winsight Grocery Business



View or Download: http://www.winsightgrocerybusiness.com/retail-foodservice/why-consumers-eat-out-dissecting-value-equation

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