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RAB Research Archive

Smart home devices working together tops brand loyalty



Smart home devices working together tops brand loyalty For smart home devices, brand loyalty may take a back seat to interoperability. Consumers planning to by a smart home device consider it more important for any new device to work with other products in their home than what brand product they buy, according to a new study.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/320268/smart-home-devices-working-together-tops-brand-loy.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=109429&hashid=PMGLD2cNYxvMVp2rUItZhHZirvI

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