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RAB Research Archive

KPMG: Better customer experience means more revenue for companies



A new report from U.S. audit, tax and advisory firm KPMG LLP shows companies that offer the best personal, "individualized" experiences to their customers ultimately reap the benefits of higher revenue growth and improved brand standing and loyalty. "Today's immediate gratifications consumers want to feel valued and recognized as an individual. In a world where consumers realize that their personal data has value, firms need to understand what information customers want to share and how they want to be engaged," said Julio J. Hernandez, KPMG's global Customer Center of Excellence and U.S. Customer Advisory lead. The KPMG study also ranked the top consumer "champion" brands in terms of customer experience delivered.

Source: KPMG via PR Newswire



View or Download: https://www.prnewswire.com/news-releases/better-customer-experience-means-more-revenue-for-companies-kpmg-analysis-300659584.html

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