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RAB Research Archive

Luxury shoppers increasingly shop used, CPO vehicles



While recent research data concerning luxury shopper behavior shows that almost 40 percent of luxury owners are less likely to purchase a used car than mass-market owners, a growing number of shoppers in this audience are increasingly cross-shopping used and certified pre-owned vehicles. Amid the rise of off-lease vehicles that continue to enhance the used-car population, CPOs have become a progressively more attractive option for car buyers, according to data from Jumpstart Automotive Media's eighth annual Insights Book.

Source: Auto Remarketing



View or Download: https://www.autoremarketing.com/trends/luxury-shoppers-increasingly-shop-used-cpo-vehicles

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