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RAB Research Archive

Study: Consumers want 'try before you buy' payment option



Consumers like shopping online — but a majority want the ability to see and/or try on items before they actually make a purchase. In fact, nearly three quarters of consumers said that having the ability to try on or sample goods before paying would remove a major drawback to online shopping, according to a study from payment provider Klarna. "These results show that the 'try before you buy' concept would bolster consumer confidence in purchasing goods online and enable retailers to experience significantly improved average order values," said Elizabeth Bramlage, head of U.S. marketing for Klarna.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/study-consumers-want-try-before-you-buy-payment-option/

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