RAB Research Archive

How to gain millennial customers: 6 things they want from your brand



If you want to grow your business and engage millennial consumers, you must ditch your fallacious thinking and seek to understand who this dynamic group really is. In doing so, you’ll be forced to confront the reality that this valuable portion of the consumer marketplace is rarely predictable. Yet, despite their capricious nature, most millennials want and expect similar things from the brands they interact with.

Source: Small Business Trends



View or Download: https://smallbiztrends.com/2018/06/what-millennials-want.html

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