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RAB Research Archive

Department stores making themselves over in beauty battle



Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online brands. So stores like Saks and Macy's are promising workouts for your face, augmented reality and beauty treatment concierges as they try to attract millennial customers and make the cosmetics aisles more of a destination than a stopover.

Source: The Associated Press via The News & Observer



View or Download: http://www.newsobserver.com/news/business/article212330234.html

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