RAB Research Archive

Acosta report highlights brands' importance at retail



A new report from consumer packaged goods industry sales and marketing agency Acosta has found that shoppers look to different brands to meet various needs, and seek balance regarding retailers and brand offerings. "Brands are the fuel that powers shoppers to make more trips, spend more per trip and stay loyal to products and channels," noted John Clevenger, managing director and SVP of strategic advisors at Acosta. "To craft the best possible brand strategy, use research and analysis to help strike the right balance with national and private label brands in each department and category."

Source: Progressive Grocer



View or Download: https://progressivegrocer.com/acosta-report-highlights-brands-importance-retail

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