RAB Research Archive

For many consumers, loyalty program participation requires perks



When U.S. internet users were asked why they joined a loyalty program — or if they didn't, what would encourage them to do so — many said it was to get free points (61 percent), cash back (61 percent) or even free stuff (51 percent).

Source: eMarketer Retail



View or Download: https://retail.emarketer.com/article/many-consumers-loyalty-program-participation-requires-perks/5b23e13bebd40003b8491a08?ecid=NL1001

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