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RAB Research Archive

Why meal kits are going offline



Meal kits are the paint-by-numbers of the cooking world. For anyone who’s been too busy cooking from scratch to notice the meal-kit phenomenon, they’re typically mailed once a week to subscribers via boxes containing pre-portioned (and sometimes pre-cut) ingredients, basic instructions on how to turn them into different meals and huge chunks of ice to keep it all cold.

Source: Eater



View or Download: https://www.eater.com/2018/6/11/17438856/meal-kits-grocery-stores-blue-apron-plated-costco-kroger

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