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RAB Research Archive

The future of the shopping mall is not about shopping



No longer is it good enough for malls to be passive places to buy stuff – they have to be engaging places to do stuff. Otherwise, this particular retail format will be relegated to relic status - "a historical anachronism, a 60-year or so aberration that no longer meets the public's, the consumer’s or the retailer's needs", as developer Rick Caruso mused.

Source: Forbes



View or Download: https://www.forbes.com/sites/jonbird1/2018/06/17/the-future-of-the-shopping-mall-is-not-about-shopping/#5b2262fa5cf2

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