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RAB Research Archive

Car dealership online vehicle trade-in calculators no longer novelties



When they first debuted about six years ago, online trade-in calculators “came across as a novelty,” says Juan Flores, Kelley Blue Book’s senior director-product management. That’s changed. “Now, they are a requirement for successful dealers to have on their websites,” says Flores, who since its beginning has overseen KBB’s calculator called Instant Cash Offer.

Source: WardsAuto



View or Download: http://www.wardsauto.com/dealers/car-dealership-online-vehicle-trade-calculators-no-longer-novelties

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