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RAB Research Archive

A 'hump day' Fourth of July slows down consumer celebrations and spending totals



Americans are expected to spend $6.9 billion on food for Fourth of July cookouts and picnics next month, according to the annual survey released recently by the National Retail Federation and Prosper Insight & Analytics. That’s down from last year’s record $7.1 billion as fewer people say they will turn out for the Wednesday holiday but is still the second-highest amount in the history of the survey and per-person spending is up.

Source: NRF



View or Download: https://nrf.com/media/press-releases/hump-day-fourth-of-july-slows-down-consumer-celebrations-and-spending-totals

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