">

RAB Research Archive

How much does corporate responsibility guide consumer buying decisions?



A survey of U.S. consumers by Cone Communications and Porter Novelli found that "purpose-driven brands" have a variety of advantages, with 88 percent of respondents saying they would buy from them, while 85 percent would "support that company in their community," and 68 percent said they would work for that company.

Source: eMarketer Retail



View or Download: https://retail.emarketer.com/article/how-much-corporate-responsibility-guide-consumer-buying-decisions/5b10189eebd40003b84919e2?ecid=NL1014

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Close