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RAB Research Archive

4 factors to consider when crafting your credit card marketing strategy



Evolving consumer preferences have changed the credit card marketing game for banks and credit unions. Younger consumers are decidedly more debt-averse, and more likely to prefer debit over credit cards. But that doesn’t mean that millennials and Gen Z don’t use credit cards.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/72940/credit-card-marketing-strategy/

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