RAB Research Archive

GMC, Hyundai, Ram tie for non-luxury satisfaction award; Genesis takes luxury crown



While new-vehicle owners overwhelmingly favor SUVs, when it comes to the most satisfying popular, non-luxury brand, drivers seem to be more divided in 2018. Following a win from the Korean brand Kia in 2016, followed by a 2017 win from GMC, this year, the American brand has made it on the list again in a three-way tie with both Hyundai and Ram brands. And on the luxury side, upon receiving the highest brand satisfaction score in VSA history, the Genesis brand is this year’s top premium brand.

Source: Auto Remarketing



View or Download: https://www.autoremarketing.com/trends/gmc-hyundai-ram-tie-top-autopacific-vehicle-satisfaction-award

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