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RAB Research Archive

Subscription box market fights fatigue



Another day, another box. They land relentlessly on doorsteps across America — packages filled with eyelash-lengthening mascara, stuffed with figure-flattering belts or bearing a fresh mix of toys for Fido. The deliveries arrive in an almost numbing drumbeat of monotony, the antithesis of the unpredictability and joy they once carried. And they've created a new malady: subscription fatigue.

Source: AdAge



View or Download: http://adage.com/article/cmo-strategy/subscription-box-market-fights-fatigue/314002/

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