Radio Sales Today

RAB Research Archive

Don't give up on difficult prospects

Difficult customers want to be followed up with if they don't buy from you the first time around.

Tough customers know they're hard to deal with and may respond favorably to a salesperson who calls them back if they missed it the first time around.

If you don't sell a difficult customer the first time out, follow up quickly – and with purpose.

Source: Sales author Dave Anderson