RAB Research Archive

Study: Prime Day to give back-to-school spending a big boost



Retailers are jumping onboard Amazon’s upcoming Prime Day event to kick off their back-to-school shopping season. Brick-and-mortar retailers were able to jump-start their back-to-school shopping season by nearly a month due to Prime Day shopping in 2017, according to “The 2018 Back to School Spend Report,” a study from Cardlytics. This year, the shopping extravaganza will run 36 hours, starting at noon EST on July 16, through July 17.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/technology/study-prime-day-to-give-back-to-school-spending-a-big-boost/

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