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RAB Research Archive

Americans craving comfort kicks



Seems like millennials should be too young to have such tender feet, but recent research from Mintel and the NPD Group show that comfort is king when it comes to buying shoes. Mintel, which points out that Nike goddess Serena Williams wore sneakers to the royal wedding after-party, says that athletic shoes are the top choice for those considering new shoes, at 65 percent, followed by casual, at 53 percent. Only 34 percent are mulling a new pair of dress shoes.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/321783/americans-craving-comfort-kicks.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=109883&hashid=DoBdhMAxHU_l4qedEXR1hn8vSBw

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