RAB Research Archive

Physical stores remain go-to channel for discovery



For the most part, consumers have a game plan when they enter a store — they know what they intend to buy and stick closely to their shopping list. Still, in-store shopping has one advantage that online doesn't: the ability to see and feel items in person.

Source: eMarketer Retail



View or Download: https://retail.emarketer.com/article/physical-stores-remain-go-to-channel-discovery/5b355800ebd40003b8491a2c?ecid=NL1014

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