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RAB Research Archive

5 Facts & Radio



Author: Annette Malave, SVP/Insights, RAB Over 247 million. That’s a great number. It’s the number of people that listen to radio every week. It is the top reach medium – touching more people every week than any other medium or device. This is something that we in the radio industry know. Being recognized outside of your peer group or industry is even better. Why? Simply because it is confirmation from an objective source. That is exactly what happened to radio.



Annette Malave, SVP/Insights, RAB

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