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RAB Research Archive

Hotel marketers look beyond usual guest demographics



It is time to finally place the tag “millennial” in the bottom drawer when it comes to discussing, analyzing and planning hotel development, marketing and distribution, according to hoteliers. But that does not mean hotel marketing strategies have become any less complicated.

Source: Hotel News Now



View or Download: http://www.hotelnewsnow.com/Articles/290283/Hotel-marketers-look-beyond-usual-guest-demographics

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