RAB Research Archive

Premium pet food drives sales



U.S. spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family. Nielsen saw a 36 percent increase in household pet food spending from 2007-2017, driven by sales of premium brands. In 2017, consumers spent an average of $710 on pets, per the U.S. Bureau of Labor Statistics, which, as Quartz reported, is higher than spending on cable TV.

Source: eMarketer Retail



View or Download: https://retail.emarketer.com/article/premium-pet-food-drives-sales/5bbbc80bb979f1030c8374c5?ecid=NL1014

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