RAB Research Archive

Banking on millennials: Balancing branch preferences and digital expectations



Knowing what's really important to consumers is critical to acquisition, retention and cross-selling in the banking industry. But millennial stereotypes frequently fool financial marketers, muddling their marketing strategies with faulty assumptions. Turns out they love branches just as much as Gen X and baby boomers. And all generations share one thing in common: They expect more, particularly in digital channels.

Source: The Financial Brand



View or Download: https://thefinancialbrand.com/75030/millennials-banking-branches-digital-cross-selling/

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