RAB Research Archive

Grandparents' online spend is growing at a faster rate than other toy consumers



Grandparents account for about one-quarter of sales, or nearly $7 billion, within the $28 billion U.S. toy industry, according to findings from The NPD Group’s latest report, The Power of Grandparents within the U.S. Toy Industry. Compared to other consumer segments, the market for grandparents is stealing the spotlight in more ways than one.

Source: The NPD Group



View or Download: https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/accounting-for--7-billion-of-u-s--toy-industry-sales--grandparents-hold--considerable-spending-power--according-to-npd/

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