RAB Research Archive

AlixPartners: More shoppers to seek out brick-and-mortar stores this holiday season



Retailers should expect holiday shoppers to integrate their online and in-store activities more than ever this upcoming season. That’s according to a new survey released by global consulting firm AlixPartners, which also found that 87 percent of Americans say they will spend as much or more this season, with 36 percent falling into the more category.

Source: Chain Store Age



View or Download: https://www.chainstoreage.com/store-spaces/alixpartners-more-shoppers-to-seek-out-brick-and-mortar-stores-this-holiday-season/

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