RAB Research Archive

Katz Radio Group: A Win for Radio



RADIO IS THERE DURING TIMES OF NEED
KATZ MADE SURE OF IT

On Wednesday, October 17, the Katz Radio Group was recognized with the prestigious Blue Elephant Award by Initiative Media for their ability to activate an 11 market radio plan in under 6-hours that offered relief for those affected by Hurricane Florence. Academy Sports & Outdoors and Initiative trusted radio to be the communication vehicle to reach people preparing to evacuate or ride out the storm and they turned to Katz Radio Group who flawlessly, effectively and efficiently created and produced the message, developed the multi-market plan, submitted to the client in under 2-hours and got them on-air in a 6-hour window. Blue Elephant is Initiative’s nationwide monthly recognition award presented to one valued partner each month. Nominations are made by all 90 Initiative offices and across all media disciplines and awards are determined by a board of 20 directors. In today’s increasingly-digital world, Academy Sports & Outdoors was able to see the value and power of Radio and the Katz Radio Group at work.

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Source: KATZ Radio Group





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