RAB Research Archive

Millennial car shoppers gravitate to Ford, Chevrolet, Toyota



According to population projections from the U.S. Census Bureau, millennials are on the cusp of surpassing baby boomers as the nation's largest living adult generation. To put it bluntly, boomers are dying off, and from an automaker's perspective, the oldest of the generation are nearing the end of their vehicle-buying days.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/327594/millennials-car-shoppers-gravitate-to-ford-chevro.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=111649&hashid=nTamSfMu5q2uJ5wtOdRyi_CapMo

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