RAB Research Archive

Are subscriptions an untapped gifting opportunity for retailers?



Nearly one-third of consumers have interest in receiving a subscription as a gift, while 44 percent are somewhat to very likely to give a subscription as gift, according to a study from Magid. The most popular subscription received as a gift, according to the research, was kids/baby food, with 48 percent of those receiving a gift receiving one in this category; followed in the top-five by kids/baby non-food, 40 percent; clothing/fashion, 36 percent; health/nutrition, 35 percent; and home, 34 percent.

Source: RetailWire



View or Download: https://www.retailwire.com/discussion/are-subscriptions-an-untapped-gifting-opportunity-for-retailers/

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