RAB Research Archive

Members only: U.S. retailers revamp loyalty schemes for Amazon era



With private fitting rooms, members-only stores and clever apps, U.S. department stores are reinventing their old and tested loyalty programs to fend off the challenge from e-commerce giant Amazon.com Inc and other online rivals.

Source: Reuters



View or Download: https://www.reuters.com/article/us-usa-retail-loyalty/members-only-u-s-retailers-revamp-loyalty-schemes-for-amazon-era-idUSKCN1SK0GH

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