RAB Research Archive

How relevant messaging impacts customer retention and loyalty



No one likes ads, not even marketers. Even today, when ads are more often native than not, and they seemingly blend into the content we’re watching or reading, we have a natural aversion to them. Unless they’re offering something we want. When an ad or a promotional message has something we’re looking for, we barely notice that it’s an ad.

Source: RetailDive



View or Download: https://www.retaildive.com/news/how-relevant-messaging-impacts-customer-retention-and-loyalty/554962/

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