RAB Research Archive

Making billions at the dollar store



The boxy, brick-fronted shop in the town square of Scottsville, Ky. (population: 4,500), is one of the oldest stores in the Dollar General chain — and it looks its age. The aisles are cluttered; the ceilings are low; the lights are dim. There are rows of plastic storage containers, towers of paper towels and fridges full of frozen pizzas — the kind of seemingly random, dirt-cheap bric-a-brac that fits the drab dollar-store stereotype.

Source: Fortune



View or Download: http://fortune.com/longform/dollar-general-billions-revenue/

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